Natural gas and fire have a transformative effect on people. In this campaign we brought to the life all the feels.
Director: Benji Weinstein.
HotelsCombined were confident enough to accept that people were always going to look around for lower hotel room prices, but they knew they’d always have the lowest price in the end. What better opportunity to work with an 80s musical icon and his famous song.
So we made some great TV. We made some funny Social. We made some clever retargeting YouTube spots. And we also got to make an animatronic puppet.
Director: Alex Roberts
For people who suffer severe hayfever, things can get pretty desperate.
So we showed the extreme lengths that one sufferer is prepared to go to escape his allergies, just because he’s run out of Nasonex Allergy.
Director: Graeme Burfoot
After a half dozen rounds of not getting anything past the Kimberly-Clark lawyer, I decided to make the ad about the lawyer himself. Approved.
Director: Matt Kamen
Just your typical super tight turnaround, super low budget social campaign to gee up interest in a BWS competition for footy fans.
I helped out on the rebranding work for Optus by launching their first campaign under the new look – the MyPlan mobile range.
Some of the print work I’ve done for agencies including OgilvyOne, Ogilvy & Mather, CHE Proximity, M&C Saatchi and DDB Sydney.
If you really wanted to escape hayfever, how far would you go? Space, of course!
It was great to execute a simple idea for a big Bayer brand. Plus it’s not every day you get to design a spaceship.
Director: Jody Dwyer
Every parent is looking for ways to make sure their child is ready for the big wide world, and Aptamil’s nutritious toddler formula can play a role in that with great nutrition and great advice.
To help parents understand all the different ways their children learn and grown into resilient little people, we partnered with parenting expert Dr Justin Coulson to develop The Resilience Building Bucket List. It’s a website for parents that breaks down just how kids learn and grow from seemingly benign activities like playing in the dirt or finding a ‘lost’ toy.
To help launch the site we created a social campaign that used real footage of real parenting moments to give a taste of exactly how simple everyday activities often deliver much more.
View the site here.
When South Australians were finally allowed to choose their own CTP insurer, I created a campaign that encouraged the famously paroquial S.A. consumer to keep it local once more.
I helped create a bunch of ads for the 100 Days of Summer campaign, a tiny selection of which is shown here.
In terms of sales, social response and NPS score, it was the most successful campaign they've ever run.
A recent campaign for Westpac that let uni students know what the bank was doing to help the environment.
Native Snapchat ads and localised OOH near universities drove people to a Snapchat lens experience that brought to life some groundbreaking scientific research into treating sheep parasites with spider venom.
It was nice to get some work out for a big bank that kept things simple with minimal copy, plus we even got a social media nod from our scientist!
