Cam McDonald

Natural gas and fire have a transformative effect on people. In this campaign we brought to the life all the feels.

Director: Benji Weinstein.

HotelsCombined were confident enough to accept that people were always going to look around for lower hotel room prices, but they knew they’d always have the lowest price in the end. What better opportunity to work with an 80s musical icon and his famous song.

So we made some great TV. We made some funny Social. We made some clever retargeting YouTube spots. And we also got to make an animatronic puppet.

Director: Alex Roberts

For people who suffer severe hayfever, things can get pretty desperate.

So we showed the extreme lengths that one sufferer is prepared to go to escape his allergies, just because he’s run out of Nasonex Allergy.

Director: Graeme Burfoot

Copywriter: Daniel Staudinger

St.George Bank is proud to call Kogarah home. So when the chance came to do a complete takeover of the local train station, we gave 50+ separate ad placements a more homely touch.

Just your typical super tight turnaround, super low budget social campaign to gee up interest in a BWS competition for footy fans.

After a half dozen rounds of not getting anything past the Kimberly-Clark lawyer, I decided to make the ad about the lawyer himself. Approved.

Director: Matt Kamen

I helped out on the rebranding work for Optus by launching their first campaign under the new look – the MyPlan mobile range.

Some of the print work I’ve done for agencies including OgilvyOne, Ogilvy & Mather, CHE Proximity, M&C Saatchi and DDB Sydney.

If you really wanted to escape hayfever, how far would you go? Space, of course!

It was great to execute a simple idea for a big Bayer brand. Plus it’s not every day you get to design a spaceship.

Director: Jody Dwyer

Every parent is looking for ways to make sure their child is ready for the big wide world, and Aptamil’s nutritious toddler formula can play a role in that with great nutrition and great advice.

To help parents understand all the different ways their children learn and grown into resilient little people, we partnered with parenting expert Dr Justin Coulson to develop The Resilience Building Bucket List. It’s a website for parents that breaks down just how kids learn and grow from seemingly benign activities like playing in the dirt or finding a ‘lost’ toy.

To help launch the site we created a social campaign that used real footage of real parenting moments to give a taste of exactly how simple everyday activities often deliver much more.

View the site here.

I helped create a bunch of ads for the 100 Days of Summer campaign, a tiny selection of which is shown here.

In terms of sales, social response and NPS score, it was the most successful campaign they've ever run.

Copywriter: George Organ

How do you persuade people to finally get their unfinished DIY projects done? Give them a firm deadline and a chance to win.

A press and radio campaign where we got real small businesses to communicate the real benefits of the product.